Jump to content
  • LEGO VIP Program and Maximizing Your VIP Rewards

    As a LEGO investor and collector, there are many places where you can buy new LEGO sets.  In the United States, large retailers like Amazon.com, Walmart, Target and Toys R Us sell massive amounts of new LEGO sets.  Great Britain has similar large retailers like Argos, Myer and Tesco.  Of course EBAY is a worldwide option for new and used LEGO sets.  That leads us to The LEGO Group and its Shop At Home(S@H) online site and brick and mortar stores.  The LEGO retail sites make up the backbone of their entire business model and is the one place that you can buy all the new LEGO sets.  But a question arises, why would a LEGO investor and collector buy directly from LEGO when they can get the same LEGO set cheaper from another large toy retailer?  One reason...the LEGO VIP Program.  Let's take a look.

     


    I would like to go into a short discussion about the benefits, and how best to use the LEGO VIP program.  First off, as with any purchase, you should do your research and determine what is the best deal for you.  There are times when it would be better to buy something at Walmart or another large retailer for 40% off, than buying from LEGO just to get the VIP points.  But there are advantages to the VIP program that you cannot get anywhere else.  Opportunities may arise when you can maximize your points and choose to buy from LEGO directly, instead of other retailers.
     

     

      In summary, the LEGO VIP program allows you to earn points for each dollar you spend either at a LEGO store or using LEGO Shop at Home.  You earn 1 VIP point for every dollar you spend.  For your information, this article is focused on US purchases, because of my experiences with LEGO and the program.  For every 100 VIP points you accumulate, you will earn a $5 VIP Reward towards a purchase of LEGO items.  What that means is that, if you buy a Haunted House from LEGO Shop at Home (LSAH) for $179, you earn 179 VIP Points.  This earns you one $5 VIP Reward and 79 points towards your next reward.  Now, you may use that $5 VIP Reward on your next purchase, or you can save it up and accumulate more rewards dollars.  In its basic form you are talking about a 5% discount to your LEGO purchases.  Not bad, but probably not enough to really get you to purchase from LEGO directly unless you had to.  This brings us to some of the other nuances of LEGO VIP program.  The VIP program also gives you access to exclusive sets and deals.  When you combine those sales and deals that is where you really start to maximize your LEGO VIP benefits.  Signing up for the VIP program also gives you access to the VIP emails.  I like these emails because they highlight upcoming deals or new sets that are coming out.
     

     

      Just as there are certain items that you can only purchase from LEGO, LEGO “exclusive” items, there are also VIP “exclusive” items.  If you are going to want to buy your Haunted House, then you have to buy it from LEGO as an exclusive, why not collect your VIP points for those purchases.  In addition, LEGO VIP members have access to purchase items that non-VIP members do not; for example, the 10230 Mini Modulars set.  Clearly purchasing this set is a personal decision, but you must be a VIP member to get it.  Also, VIP members have access to certain items early.  This year the 10229 Winter Village Cottage was available two weeks early to VIP members.  This could allow you to pick up a few sets early and sell them to the eager buyers.  Potentially picking up some profits. I personally cannot bear to part from my sets, so that is not a benefit to me.
     

     

      Now we have talked about the basic program and exclusive purchases where you would want or have to use the program.  Let’s talk about how to maximize your VIP point accumulation.  If you want to really get the most VIP points from your purchase, then you want to buy items when they earn the 50 VIP “bonus” points or better yet “double” points!  Double points and bonus points can be earned a couple of ways.  Every month LEGO has deals for VIP members where sets are listed as bonus points where you earn an additional 50 VIP points for the purchase.  You can find these deals by looking at your LEGO VIP account and looking for Promotions.  As a bonus VIP point example, if set 6868 Hulk’s Helicarrier Breakout is earning 50 bonus points, then, when you purchase the set for $49, you earn 99 VIP points instead of 49.  This is a bigger advantage on some sets than others clearly, but it can add up.  When you start getting double points, things really start to add up.  That Haunted House we were talking about earlier, if you are getting double points for your purchase, it is worth 358 VIP points.  That means $15 in VIP rewards.  OK, I understand that we are still just looking at 10% off, but the article is about how to maximize your VIP points, not to convince you to pass up the 40% off sale at Walmart.  Double points are even better for earning VIP rewards.  To earn double points LEGO has different monthly deals that you can take advantage of, they also give double points for all collection purchases, and certain times of the year they offer double points on all purchases.  I try to strategically make my purchases from LEGO to take advantage of these offers.  I used the double points on all sets this summer when I picked up my Monster Fighter and The Lord of the Rings (LOTR) collections.  An example of a collection is the LOTR collection that contains all seven of the sets out at the time.  The way LEGO grouped the collection gave you the Shelob Attacks set free, and it earns you 705 VIP points.  Now you are talking a $20 set free and $35 in VIP rewards.


     

    You might think at this point that we have discussed all the ways to maximize your purchases, but there is actually one more consideration.  LEGO also likes to splash in free shipping here and there for purchases over $75.  I think they are very strategic about this.  For instance, when they release a number of new sets, they sometimes have a double points promotion, but not free shipping.  All the eager buyers bought their stuff early. If you are patient you may see a free shipping offer start in the middle of the month.  Double points and free shipping is the way to go if you can get it from LEGO.  In the chart below I have tried to provide an example of the graduated benefits of a purchase of the Haunted House.  Clearly highlighting the sweet spot of double points and free shipping.  

     

    CaseSet CostShippingTotal CostVIP PointsRewards
    Base Case$179.00$15.00$194.00179$5 plus 79 Points
    50 Bonus Point Case$179.00$15.00$194.00229$10 plus 29 Points
    Double Points$179.00$15.00$194.00358$15 plus 58 points
    Double Points & Free Shipping$179.00$0.00$179.00358$15 plus 58 points

     

     

      I hope this helps with your understanding of the LEGO VIP program and how to maximize your rewards.  One final way to maximize the VIP points is to look at the LEGO Sales and Deals and combine them with some VIP points and free shipping options.  Some great specials can be found at times, so it pays to check daily.  I personally like to save up my VIP rewards and get those sets that are more expensive.  That is who I got my first Super Star Destroyer with just VIP Rewards and more recently my Death Star for $100 and VIP rewards.  It is almost like getting free sets to me.  How much do I have to sell the Super Star Destroyer for to make a profit?  Not much.  

     

    !500 BrickPointsThis article was written by David (a.k.a dschooley). This was a great idea for him to bring this article to our attention and explain it. We do know people that don't ever buy from LEGO or use the VIP program. If you use the program and shop smartly you can definitely gain a nice advantage when you use your points. We thank David for taking the time to write this excellent article and have also awarded him




    User Feedback




    Huh.... You know, before this I didn't really have a clue as to what exactly the VIP program was. Now after that explanation, the LEGO VIP system sounds very similiar to Best Buy's Reward's system. Thanks for clearing that up with this great article!

    Share this comment


    Link to comment
    Share on other sites
    It's probably only a good time to buy direct from Lego when they have good free gifts, free shipping and/or massive clearance sales. The VIP exclusive range is utter bull though. I have yet to see anything worth mentioning. And no, you don't have to be a VIP member to buy Mini Modulars either.

    Share this comment


    Link to comment
    Share on other sites
    Thanks for the comments everyone. It was a pleasure to write the article. I am glad that it helped to understand the VIP program better. Clearly, as with any retailer there are times to use LEGO S@H and times to go to Walmart as an example. I do a lot of shopping at S@H because I like the condition of the boxes when I receive them, rather than the problems I have experienced in the last couple months with "cheaper" retailers. That is the beauty of personal choice. :-)

    Share this comment


    Link to comment
    Share on other sites
    While I think the VIP points system is good, it's more of a masterful marketing system to get you to buy more LEGO. You aren't really saving a percentage off. Your getting discounts towards future purchases. You have to spend/buy more to use those points. While for most people who collect LEGO, this isn't a big issue. But it's deceptive in the way it works. If we don't involve shipping cost. 5% off the price is more valuable that 5% in VIP points. Because that 5% off coupon can also reduce the amount of taxes your paying and your savings are instant. Bird in the hand greater than two in the bush.

    Share this comment


    Link to comment
    Share on other sites
    I never buy my LEGO on the LEGO.com Online Shop, because for New Zealanders the sets cost double for a start and the postage usualy costs more than the actual set. I had heard of the VIP program but, because I have never needed to use it, I don't know much about it. Thank you David for explaining the VIP program so, if I do use it in the future, I will know what to do to maximize my points! :) Thanks again for a great article! :D

    Share this comment


    Link to comment
    Share on other sites
    I got "taken" by the VIP exclusivity of the mini modular set earlier this year. I wonder what their rationale was for the stunt: a ploy to sell it to suckers like me, or to encourage VIP membership?

    Share this comment


    Link to comment
    Share on other sites
    Interesting article. I've never ordered from them, but have signed up for the program in case I want to get an exclusive or they have a great sale.

    Share this comment


    Link to comment
    Share on other sites
    Ye i pick and choose based on price from Amazon and Lego (after deducting the value of the VIP points 100 = £5). It ends up being about a 50/50 split. The exclusives from the lego store have been good though!

    Share this comment


    Link to comment
    Share on other sites
    If I'm buying a set that's is over $100, I buy it then use the VIP points towards another hard to find set...even the lego staff say that's the way to go!

    Share this comment


    Link to comment
    Share on other sites
    I never usually buy from Lego because I can get 5% off at Target and get price match from sets on Amazon. Save a lot more money doing it that way. Great article though!

    Share this comment


    Link to comment
    Share on other sites
    I just quickly scanned this one, but too bad I cannot effectively use LEGO shop because it costs too much for me in Europe. Maybe i jsut need to check it again I only looked at it once at the start

    Share this comment


    Link to comment
    Share on other sites
    There is a Lego store not dreadfully far from me. I went there around Christmas time looking for something no other stores had. They didn't have it either, but they helped me order it online and I got free shipping and VIP points. Sometimes I fill a cup from the PickABrick wall. The selection is limited and varies from time to time, but if there are pieces you want, sometimes they are cheaper than any other way of getting them, especially the small pieces. I don't buy things from there because of the VIP points, but if I am going to buy there anyway, the VIP points are just a bonus.

    Share this comment


    Link to comment
    Share on other sites
    I have rarely purchased from Lego due to their ridiculous regional pricing markups, but if I do, maximising the VIP rewards is always factored in.

    Share this comment


    Link to comment
    Share on other sites
    I'm new at this, so I'm not entirely sure what I'm doing yet. I just bought some LotR sets from the Lego store online. At this point they were actually a better price, plus I got free shipping, and points (unfortunately not double). Also, the sets arrived in perfect condition, unlike the one I ordered from Amazon that UPS crushed the box. I think one factor is that some of the sets are already starting to disappear at this point, so I had fewer choices and less time to wait. That will be different next time. Anyway, thanks for the helpful information. I'll definitely factor it in in the future.

    Share this comment


    Link to comment
    Share on other sites

    I have an issue not with your article but with the Lego VIP program.

     

    The rate at which the points are given is different depending on your location.  My case in point is my recent purchase of Lego 10234, the Sydney Opera House. I purchased it off S@H for the AU$399.99 which gives me 266 VIP points. On the US S@H, the set is $319.99 and you get 319 VIP points. 

     

    So, 319 points is $15 VIP value for US purchases, however I will only get $10 VIP value.

     

    So I purchase a set at a higher price but I get "credited" with less points?

    Share this comment


    Link to comment
    Share on other sites

    I have an issue not with your article but with the Lego VIP program.

     

    The rate at which the points are given is different depending on your location.  My case in point is my recent purchase of Lego 10234, the Sydney Opera House. I purchased it off S@H for the AU$399.99 which gives me 266 VIP points. On the US S@H, the set is $319.99 and you get 319 VIP points. 

     

    So, 319 points is $15 VIP value for US purchases, however I will only get $10 VIP value.

     

    So I purchase a set at a higher price but I get "credited" with less points?

    For Canadian shoppers the prices are higher ($379.99 for Sydney Opera House = 379 points), but the VIP point conversion is the same. I get 1 VIP point for each CAD spent, online or at the store. I guess there would be an advantage if I travel and shop in the US with my hard-earned Canadian VIP points, in US dollars.

    Share this comment


    Link to comment
    Share on other sites



    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

×