Val-E Posted February 17, 2015 Share Posted February 17, 2015 According to the Brand Finance asset managers, LEGO is now the most powerful brand in the world (in terms of image and recognition, one would imagine) having overtaken Ferrari. What, if anything does this mean for investment potential? Quote Link to comment Share on other sites More sharing options...
marcandre Posted February 17, 2015 Share Posted February 17, 2015 (edited) I would have guessed apple. Kudos to lego. Us too, we basically work for them weather they like it or not. Edited February 17, 2015 by marcandre Quote Link to comment Share on other sites More sharing options...
No More Monkeys Posted February 17, 2015 Share Posted February 17, 2015 According to the Brand Finance asset managers, LEGO is now the most powerful brand in the world (in terms of image and recognition, one would imagine) having overtaken Ferrari. What, if anything does this mean for investment potential? Means I should have unloaded my Ferraris... oh, well, I guess I can always sell them to salvage yard 2 Quote Link to comment Share on other sites More sharing options...
Val-E Posted February 17, 2015 Author Share Posted February 17, 2015 Means the 10248 creator exclusive should be quite popular. Quote Link to comment Share on other sites More sharing options...
Ed Mack Posted February 17, 2015 Share Posted February 17, 2015 Very positive news. Great time to be involved with anything LEGO. Quote Link to comment Share on other sites More sharing options...
Ed Mack Posted February 17, 2015 Share Posted February 17, 2015 Means I should have unloaded my Ferraris... oh, well, I guess I can always sell them to salvage yardMeans I can sell my sets and buy a Ferrari. 3 Quote Link to comment Share on other sites More sharing options...
KShine Posted February 17, 2015 Share Posted February 17, 2015 It shows how much the fakes have hurt the reputation of the LEGO brand Quote Link to comment Share on other sites More sharing options...
Val-E Posted February 17, 2015 Author Share Posted February 17, 2015 Might this type of news encourage more fakery, though? Quote Link to comment Share on other sites More sharing options...
jaxman Posted February 17, 2015 Share Posted February 17, 2015 That's awesome! Is Lego a publicly traded company? Or is it private? Quote Link to comment Share on other sites More sharing options...
Val-E Posted February 17, 2015 Author Share Posted February 17, 2015 Well their web site is probably outsourced to a Greek local government, the way it is managed.... Quote Link to comment Share on other sites More sharing options...
biking_tiger Posted February 17, 2015 Share Posted February 17, 2015 We all win. I, for one, hope LEGO remains a private company. They're doing just fine without stock market interference--and we can all buy "shares," anyway. Quote Link to comment Share on other sites More sharing options...
KShine Posted February 17, 2015 Share Posted February 17, 2015 (edited) It shows how much the fakes have hurt the reputation of the LEGO brand Honestly, I think the article mentions that Ferrari fell to #9 - so while it is great to see LEGO being #1, it is likely not something to look too much into. Ferrari fell to #9 - that looks terrible, but really isn't. Next year if LEGO falls in the standings (which might be expected, based on however they do the ratings), many will feel justified to scream out that the LEGO reputation is ruined (even if it isn't). Edited February 17, 2015 by KShine Quote Link to comment Share on other sites More sharing options...
wceagles Posted February 17, 2015 Share Posted February 17, 2015 if you look at the report, Apple is still the most valuable. Lego is the most powerful. interesting that there are only 12 brands with a AAA+ rating, lego is no 1, ferrari is no 10 and no 12 is...walt disney. in fact lego star wars also appears in the report as a driver to lego's rating. http://issuu.com/brandfinance/docs/brand_finance_global_500_2015 1 Quote Link to comment Share on other sites More sharing options...
No More Monkeys Posted February 17, 2015 Share Posted February 17, 2015 if you look at the report, Apple is still the most valuable. Lego is the most powerful. interesting that there are only 12 brands with a AAA+ rating, lego is no 1, ferrari is no 10 and no 12 is...walt disney. in fact lego star wars also appears in the report as a driver to lego's rating. http://issuu.com/brandfinance/docs/brand_finance_global_500_2015 Well, people then should hurry up and drive the prices of SSDs up already, sheesh! Quote Link to comment Share on other sites More sharing options...
Sauromosis Posted February 17, 2015 Share Posted February 17, 2015 Ed, you should do that. It will create another round of media articles "US Man Sells Lego and Buys Ferrarri!" Quote Link to comment Share on other sites More sharing options...
Grynn Posted February 17, 2015 Share Posted February 17, 2015 (edited) Means I can sell my sets and buy a Ferrari. Oh please. We all know you could buy a Ferrari dealership if you sold everything! Edited February 17, 2015 by Grynn Quote Link to comment Share on other sites More sharing options...
CNH1974 Posted February 17, 2015 Share Posted February 17, 2015 I'd rather have an Aston Martin Quote Link to comment Share on other sites More sharing options...
zskid00 Posted February 17, 2015 Share Posted February 17, 2015 This is obviously positive that someone would put them at the top of the list for most powerful brand, but how many organizations and publications do these types of rankings? They can be a bit diluted when you start to add up the number of lists that are compiled from different sources. Just look at how many universities and hospitals claim to be on somebody's top 100 list. It's a bit ridiculous. Quote Link to comment Share on other sites More sharing options...
pickleboy Posted February 17, 2015 Share Posted February 17, 2015 (edited) Ed, you should do that. It will create another round of media articles "US Man Sells Lego and Buys Ferrarri!" Some dude in china just pawned part of his shoe collection to buy a house. (I think it was 230ish pairs of shoes) Edited February 17, 2015 by pickleboy Quote Link to comment Share on other sites More sharing options...
sroster Posted February 17, 2015 Share Posted February 17, 2015 Quote Link to comment Share on other sites More sharing options...
redcell Posted February 17, 2015 Share Posted February 17, 2015 That's awesome! Is Lego a publicly traded company? Or is it private? As I understand it, they're privately owned and closely held by the family of the founder. Given the overall value of the company, that should change at some point in the not too distant future if the family is smart, but you never know. Quote Link to comment Share on other sites More sharing options...
waddamon Posted February 17, 2015 Share Posted February 17, 2015 As I understand it, they're privately owned and closely held by the family of the founder. Given the overall value of the company, that should change at some point in the not too distant future if the family is smart, but you never know. There is no reason to change it. Going public is usually to raise money. Unless they are cash poor with expansion directives there would be no reason. The fact that they are private and have done so well is very telling. No public reporting, no activist investors, no shorting against the stock. There objective is their customers, not the stock holders and that is a good thing. 3 Quote Link to comment Share on other sites More sharing options...
TheOrcKing Posted February 17, 2015 Share Posted February 17, 2015 I think it best if LEGO stayed a privately owned family company honestly. 1 Quote Link to comment Share on other sites More sharing options...
Darth_Raichu Posted February 17, 2015 Share Posted February 17, 2015 I think it best if LEGO stayed a privately owned family company honestly. Yes, I need to find a way to get into that family.. hmm.. Quote Link to comment Share on other sites More sharing options...
Guest TabbyBoy Posted February 17, 2015 Share Posted February 17, 2015 Nice to see a company that's more interested in customers than shareholders if they went public. However, the bigger they are, the harder they fall. I'm thinking that got into this game at just the right time. I think I'm going to try and pull me a nice tasty Danish bird next time I go the Denmark - hopefully a wadded descendant of the old fart himself wth inside info ;-) LEGO... Use your power to "CRUSH" those knockeroffers! Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.