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Tru back from the dead?

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2 minutes ago, BrickLegacy said:

This strategy is really bizarre.  So did Niko buy Toys R Us?

How so?  Target is starting its own 3PS platform like Walmart.  What better way to introduce it than using 1 of the most recognized brand?

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2 minutes ago, Darth_Raichu said:

How so?  Target is starting its own 3PS platform like Walmart.  What better way to introduce it than using 1 of the most recognized brand?

I guess I'm just anticipating consumer confusion and low conversion rates.  A buyer shopping at TRU.com gets kicked over to Target to make a purchase.  They should have made that more seamless.  Too many steps to buy and checkout.  Plus, TRU isn't rebuilding a customer base with this model unless Target is sharing the data back with them.

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48 minutes ago, BrickLegacy said:

I guess I'm just anticipating consumer confusion and low conversion rates.  A buyer shopping at TRU.com gets kicked over to Target to make a purchase.  They should have made that more seamless.  Too many steps to buy and checkout.  Plus, TRU isn't rebuilding a customer base with this model unless Target is sharing the data back with them.

What are you talking about?  This is an awesome customer experience!

image.thumb.png.28291b6912a9fd73dfb316bd1efd6fbb.png

 

CLICK annnnnnnnnd.....

image.thumb.png.606fac6d696b5fc66c72c762f4836366.png

 

 

 

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2 hours ago, exciter1 said:

it's the new "thing"...stores like Target and Walmart designating a part of their floor space (or cyber identity) to a 3rd party retailer...Target already has a mini-Disney Store within their walls.

soon the targets and walmarts are going to feel like a food court or maybe a mall with mulitple "stations" run by 3rd party.

Basically the core concept of a mall is coming back both in the B&M and in online shopping

...not sure if it will work or if there will only be 1 store in 20 years : Amazon...just like how Taco Bell won the restaurant wars.

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15 minutes ago, $20 on joe vs dan said:

it's the new "thing"...stores like Target and Walmart designating a part of their floor space (or cyber identity) to a 3rd party retailer...Target already has a mini-Disney Store within their walls.

soon the targets and walmarts are going to feel like a food court or maybe a mall with mulitple "stations" run by 3rd party.

Basically the core concept of a mall is coming back both in the B&M and in online shopping

...not sure if it will work or if there will only be 1 store in 20 years : Amazon...just like how Taco Bell won the restaurant wars.

Malls would work if they sold stuff people use.  Besides an Apple or LEGO store, many malls are filled with BS retailers that 18 year olds shop at.  Most 18 years olds have no money, thus the issue with malls.

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So, toysrus.com is just an affiliate page with links exclusively to target.com?

Glorified drop shipper.
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Their website still sucks freshly shaved donkey balls, redirecting you to blank pages at Target.

The TRU nostalgia is back. Can't wait for the 20% markups.

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I read this article yesterday too and what I'm really confused about is who's inventory is ToysRUs using? Is it really their own inventory or is it Target's? They mention about Target's logistics expertise, so then I assume it's Target's inventory. But, if that were the case, why would Target even want to have ToysRUs selling Target's inventory?

I don't quite understand how they're going to execute this plan and what the end goal really is.

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18 minutes ago, skinsfan0521 said:

I read this article yesterday too and what I'm really confused about is who's inventory is ToysRUs using? Is it really their own inventory or is it Target's? They mention about Target's logistics expertise, so then I assume it's Target's inventory. But, if that were the case, why would Target even want to have ToysRUs selling Target's inventory?

I don't quite understand how they're going to execute this plan and what the end goal really is.

i would think tru have its separate inventory, just being managed by target

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On 10/8/2019 at 12:55 PM, donbee said:


Glorified drop shipper.

think toycentric. 

with a hedgefund and a  large advertising budget behind "them".

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58 minutes ago, cladner said:

think toycentric. 

with a hedgefund and a  large advertising budget behind "them".

Maybe. Or scaled up FBA. Or just rent-seeking off referrals. So many possibilities!

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