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Will Lego Princess steal the show from Friends?


ppsagehen

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Going into 2014 I'm thinking that there is a pretty good chance that the Lego Friends theme looses traction due to competition by its own new princess theme-the question is, how much. Might be worthwhile thinking about whether it's worth stocking away friends sets as they retire (or not). I predict princesses will be huge though. 

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  • 3 weeks later...

Princesses become a big thing when girls are about 4 years old.  However, when they are in 2nd grade, the theme starts to get "uncool".  My daughter is a girly girl and stuck it out longer than others, but she is not interested in the Disney princesses theme at the ripe old age of 8.  So she will definitely stick to Friends.  I was disappointed that Lego chose the Disney princess theme, as it would not appeal to older girls.  I hope they can find second theme for older girls.  On the other hand, with the Jungle theme coming out for Friends, maybe their ideas all get funneled into Friends.

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